Search Engine optimization

SEO is a technique that employs a combination of factors to help your website achieve higher rankings in major search engines. SEO is an integral part of emerging Search Engine Marketing or Internet Marketing strategies that help promote your website so it may provide you with qualified leads, more business and therefore optimum growth. Being an expert in Search Engine Optimization and other online promotion strategies
We believe that an organization's web site can be more than just another communication vehicle - it is a window to the world that lets you interact, transact, build brands, test products. Users don't come online merely to read, listen, buy or chat - what draws them online is the quality of the experience..
KEY PHRASE IDENTIFICATION:
Success of search engine marketing largely depends on selecting the right keywords that would not only describe your business in the most precise way but would also bring in traffic to your website.
WEBSITE OPTIMIZATION:
Once the keyphrases have been finalized by you for each target page of the site, it's time to get down to the nitty-gritty and begin the core website optimization process.
CONTENT OPTIMIZATION:
Search Engines place the highest importance on sites with quality content. It is therefore important for your site to have enough quality content that is totally relevant to your business.
Web pages with high keyword density and relevant quality text are much liked by search engines, and that’s why we too place a lot of importance on having good content on our client’s site.
OPTIMIZATION HTML CODE:
In order to have a clean and search engine friendly website it is important that the site be pleasing to the eye, yet be free of any technical obstacles that would not be readable by search engine spiders (such as use of excessive flash, images etc.) Therefore it is essential to be able to strike a balance between good website design and clean spider-able technical code. Our SEO specialists have a strong technical understanding of how search engine spiders work thus offering the ability to optimize a site keeping the design as well as the coding part in mind.
There are three basic HTML tags that can affect your ranking – Title Tags, Keyword Tags and Description Tags. Profit By Search’s SEO specialists optimise these tags to include the target keyphrases to ensure greater spiderability and eventually better positioning.
WEBSITE PAGE RENAMING:
Search engines have recently come up with a ranking algorithm that gives importance to keyphrases that are placed in the URL of a page. However, we understand that due to stiff competition it is not entirely possible for you to have a domain name including keyphrases related to your business. Fortunately, Profit By Search has the answer to your problem. We would name your files with appropriate keyphrases. For instance, your company provides “ecommerce solutions” Profit By Search would rename your page “info.html” to “ecommerce_solutions.html” and would try to insert a keyword in the name of every single file.
WEBSITE LINK RENAMING:
It is important to have well linked internal site architecture – not only is it important to users visiting your website but is also important to search engine spiders that use the links to crawl & index the pages of your website. Since spiders are blind to images, it is essential that you have text links on your web site that include your target keyphrases. The better the site’s link architecture, the higher the changes of spiders crawling maximum pages of your website, and therefore directing higher traffic to your site.
CREATION OF SITE MAP:
When the optimization process has been completed, it's finally time to upload your new pages to your server and submit them to the search engines. We manually submit the optimized page URLs to the major search engines. We also perform submissions to major online directories.
SUBMISSIONS TO SEARCH ENGINES:
A site map is nothing more than a textual representation of your site’s architecture and therein lies its purpose – to provide search engine spiders with valid links to all pages of your website. The more pages indexed translates into a higher number of times that your website would be seen every time a search related to your business is conducted.